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Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?

Sarah-Mailin Janotta

Hamburg Diplomica Verlag, 2014

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  • Titre:
    Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
  • Auteur: Sarah-Mailin Janotta
  • Éditeur: Hamburg Diplomica Verlag
  • Date de publication: 2014
  • Langue: Anglais
  • Identifiant: ISBN 3-95489-015-1 ;ISBN 3-95489-515-3
  • Source: ESPCI Paris (ressources électroniques)
    PSL (ressources électroniques)
    Dauphine (ressources électroniques)
    Collège de France (ressources électroniques)
    Mines ParisTech (ressources électroniques)

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