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Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing : Creative Research on Branding, Product Design/Innovation, and Strategic Thought/Social Entrepreneurship

K. Scott Zou, Shaoming Swan ; Scott Swan; Shaoming Zou K. Scott Swan and Shaoming Zou Scott Swan and Shaoming Zou

Bradford Emerald Group Publishing Limited, 2012

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  • Titre:
    Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing : Creative Research on Branding, Product Design/Innovation, and Strategic Thought/Social Entrepreneurship
  • Auteur: K. Scott Zou, Shaoming Swan
  • Autre(s) auteur(s): Scott Swan ; Shaoming Zou K. Scott Swan and Shaoming Zou Scott Swan and Shaoming Zou
  • Éditeur: Bradford Emerald Group Publishing Limited
  • Date de publication: 2012
  • Langue: Anglais
  • Identifiant: ISBN 1-78190-016-7 ;ISBN 9786613901170 ;ISBN 1-78190-017-5 ;ISBN 1-283-58872-2
  • Source: ESPCI Paris (ressources électroniques)
    Mines ParisTech (ressources électroniques)
    Dauphine (ressources électroniques)
    PSL (ressources électroniques)

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