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Don't think pink : what really makes women buy--and how to increase your share of this crucial market

Johnson, Lisa (1967-) ; Learned, Andrea

New York : AMACOM, Cop. 2004

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  • Titre:
    Don't think pink : what really makes women buy--and how to increase your share of this crucial market
  • Auteur: Johnson, Lisa (1967-)
  • Autre(s) auteur(s): Learned, Andrea
  • Sujets: Women consumers;
    Marketing;
    Consommatrices
  • Éditeur: New York : AMACOM
  • Date de publication: Cop. 2004
  • Format: 1 vol. (X-230 p.) ; 24 cm
  • Langue: Anglais
  • Identifiant: ISBN 0-8144-0815-X
  • Source: Dauphine (catalogue)

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